INTERNATIONAL RESEARCH TECHNOLOGY GROUP

Research That Turns Complexity Into Clarity.

Data Science. UX Research. Survey Research. Methodology. Strategic Insights.

IRTG helps organizations better understand their customers, users, markets, and data through rigorous research and thoughtful analysis.

More than 15 years of industry experience, combining proven research methodologies with modern data science and UX research practices.

BETTER RESEARCH. BETTER UNDERSTANDING. BETTER DECISIONS.

Data alone doesn’t provide answers.

The right questions, methodology, analysis, and interpretation do. IRTG partners with organizations to design and execute research that uncovers what people think, how they behave, what they need, and why it matters.

OUR EXPERTISE

Rigor that meets the real question.

Data Science & Analytics

Turn complex datasets into meaningful insights. IRTG helps organizations analyze, interpret, and understand data to identify patterns, behaviors, opportunities, and trends that support smarter decision-making.

Capabilities include:

Data analysis and interpretation
Quantitative research
Statistical analysis
Behavioral analysis
Data visualization
Research analytics
Insight development
Strategic recommendations

UX Research

Understand the people behind the product. We help organizations uncover how users interact with products, platforms, experiences, and services—and identify opportunities to make those experiences better. Our research can support product development from early discovery through optimization of established products.

Capabilities include:

User interviews
Usability testing
User behavior research
Concept testing
Product research
Journey research
Qualitative and quantitative UX research
Research synthesis

Survey Research

Ask better questions. Get better answers. Effective survey research requires considerably more than distributing a questionnaire. IRTG provides expertise throughout the research lifecycle—from determining what needs to be measured through interpreting the results.

Capabilities include:

Survey strategy
Questionnaire design
Survey methodology
Sampling strategy
Survey analysis
Data quality review
Reporting and visualization
Insight development

Research Methodology & Strategy

The quality of an insight begins with the quality of the research behind it. IRTG helps organizations develop research programs and methodologies designed to produce credible, useful, and defensible results. Whether building a new research initiative or evaluating an existing program, we can help establish the right approach.

Capabilities include:

Research design
Methodology development
Study design
Sampling strategies
Measurement frameworks
Research program development
Methodology evaluation
Research consulting

EXPERIENCE THAT MATTERS

Senior-level research expertise, directly applied.

IRTG was founded by Lauren Ashley Walton, a research and data science leader with more than 15 years of experience across data science, research methodology, UX research, surveys, analytics, and research strategy.

Her work includes director-level leadership with globally recognized organizations including Nielsen and Meta.

FROM QUESTION TO INSIGHT

A straightforward approach to finding what matters.

01 — Understand

Define the business question, objectives, audience, existing information, and decisions the research must support.

02 — Design

Determine the methodology, data sources, research design, and analytical framework.

03 — Research

Execute with methodological rigor, data quality, and objectivity.

04 — Analyze

Identify patterns, relationships, behaviors, opportunities, and meaningful findings.

05 — Recommend

Translate findings into clear insights and recommendations stakeholders can act upon.

Research should answer questions—not create more of them.

Tell us what you’re trying to understand. IRTG can help you move from question to evidence—and from evidence to action.